Bottle
labellers are important piece of automation in a
bottling plant of any size. It might be found at the end of the filling and
bottling process but that doesn’t mean it is not a necessary part of the
process. The automation levels in a bottling plant have no effect on the presence
of a labelling machine and it is as important as the liquid filling machine installed at the beginning. It is the final
and most important touch in the complete process. Labels are what define the
product inside the container and they also contain all the important information
on the contents. Here is a good example of the importance of labels on a
container- You go to a shop to buy a cold drink or a soda and find that the
bottle doesn’t have a label printed on it. Will you buy that? Of course not! No
one will buy a bottle that doesn’t have a label on it and this only underlines
the importance of the label.
Generally the label contains the most
important information regarding the contents which include-
Brand Name: The brand name which is probably
the most important selling point of the bottle and its contents. It is the
brand name that is marketed and it is with the brand name that people relate. The
labels on a bottle or container have the brand name in the boldest print so as
to catch the buyer or customer’s eyes. Rest of the information are secondary even
though they are much more important.
2-
Ingredients: Ingredients of the liquid
in the bottle is mentioned in visible print on the label. The ingredients as
well as levels of vitamins, carbohydrates, etc are listed at a single place.
This helps the customer in deciding whether he should try it or not.
3-
Expiry date of the contents of the container: The Expiry date which is the most important information on a label.
It helps the buyer in deciding whether the contents are worth consuming or not.
4-
Prices or MRP: Price of the item is
mentioned in the label but sometimes it might be printed on the bottle itself.
5-
Other Important information: Other
important information that the label contains is the contact information of the
manufacturer, phone number or email. This is provided for customers in case of
any complaints, feedback, etc that they want to give to the company. This is
important for keeping a healthy discussion with between buyer and seller.

