Monday, 30 March 2015

The Importance of Label and the Information it contains

Bottle labellers are important piece of automation in a bottling plant of any size. It might be found at the end of the filling and bottling process but that doesn’t mean it is not a necessary part of the process. The automation levels in a bottling plant have no effect on the presence of a labelling machine and it is as important as the liquid filling machine  installed at the beginning. It is the final and most important touch in the complete process. Labels are what define the product inside the container and they also contain all the important information on the contents. Here is a good example of the importance of labels on a container- You go to a shop to buy a cold drink or a soda and find that the bottle doesn’t have a label printed on it. Will you buy that? Of course not! No one will buy a bottle that doesn’t have a label on it and this only underlines the importance of the label. 
 Generally the label contains the most important information regarding the contents which include-
 
            Brand Name: The brand name which is probably the most important selling point of the bottle and its contents. It is the brand name that is marketed and it is with the brand name that people relate. The labels on a bottle or container have the brand name in the boldest print so as to catch the buyer or customer’s eyes. Rest of the information are secondary even though they are much more important. 

2-      Ingredients: Ingredients of the liquid in the bottle is mentioned in visible print on the label. The ingredients as well as levels of vitamins, carbohydrates, etc are listed at a single place. This helps the customer in deciding whether he should try it or not. 

3-      Expiry date of the contents of the container: The Expiry date which is the most important information on a label. It helps the buyer in deciding whether the contents are worth consuming or not.
4-      Prices or MRP: Price of the item is mentioned in the label but sometimes it might be printed on the bottle itself. 

5-      Other Important information: Other important information that the label contains is the contact information of the manufacturer, phone number or email. This is provided for customers in case of any complaints, feedback, etc that they want to give to the company. This is important for keeping a healthy discussion with between buyer and seller.

Friday, 13 March 2015

The Importance of Label and the Information it contains

Bottle labellers are important piece of automation in a bottling plant of any size. It might be found at the end of the filling and bottling process but that doesn’t mean it is not a necessary part of the process. The automation levels in a bottling plant have no effect on the presence of a labelling machine and it is as important as the liquid filling machine  installed at the beginning. It is the final and most important touch in the complete process. Labels are what define the product inside the container and they also contain all the important information on the contents. Here is a good example of the importance of labels on a container- You go to a shop to buy a cold drink or a soda and find that the bottle doesn’t have a label printed on it. Will you buy that? Of course not! No one will buy a bottle that doesn’t have a label on it and this only underlines the importance of the label.

 Generally the label contains the most important information regarding the contents which include-
           Brand Name: The brand name which is probably the most important selling point of the bottle and its contents. It is the brand name that is marketed and it is with the brand name that people relate. The labels on a bottle or container have the brand name in the boldest print so as to catch the buyer or customer’s eyes. Rest of the information are secondary even though they are much more important.
       Ingredients: Ingredients of the liquid in the bottle is mentioned in visible print on the label. The ingredients as well as levels of vitamins, carbohydrates, etc are listed at a single place. This helps the customer in deciding whether he should try it or not.
3-      Expiry date of the contents of the container: The Expiry date which is the most important information on a label. It helps the buyer in deciding whether the contents are worth consuming or not.
4-      Prices or MRP: Price of the item is mentioned in the label but sometimes it might be printed on the bottle itself.
5-      Other Important information: Other important information that the label contains is the contact information of the manufacturer, phone number or email. This is provided for customers in case of any complaints, feedback, etc that they want to give to the company. This is important for keeping a healthy discussion with between buyer and seller.